FRESH

Around a sixth of all private trips are made for shopping, and despite the availability of closer facilities, these trips are often made by car and to distant locations. In addition, online shopping has led to a sharp increase in home deliveries. As shopping opportunities within 15 minutes may be limited in suburban areas, there is a need to better understand urban logistics and individual shopping behaviour. The FRESH project aims to investigate the contribution of new and innovative solutions and other opportunities on integrated personal and freight transport planning in urban and suburban settings to develop sustainable urban logistics concepts in relation to shopping in a 15-min city, with a focus on reducing motorized transport.